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Here's What Tim Cook Says About Apple's 'Values'
Apple is making its biggest push yet to help eliminate AIDS in what CEO Tim Cook says is part of a broader effort by the company to do what's right. In an interview with USA Today published on Wednesday, Cook said that Apple's mission is to improve the world, and that the (RED) initiative is an important part of that effort. We put our weight behind lots of things in the civil rights area, Cook said, referring to Apple's work with (RED).

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