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A direct sales model works only if you are innovative: Hilti chairman
Pius Baschera, chairman of the board of directors at construction-industry giant Hilti Corporation, speaks about how corporate governance works in the $4.4 billion, Liechenstein-based family owned-business. They are also involved in electing the board members, the executive board members and defining the culture of the company. A direct sales model only works if you provide the sales force with products and services that are differentiated and innovative.

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