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Instagram steps up Snapchat rivalry with live streaming service and disappearing messages
Instagram is joining the live-video streaming game, stepping up its rivalry with Snapchat. The company has also added an Explore tab so that its 500 million users can view other live videos on the service. Instagram is also adding the ability for messages sent directly to friends and groups to disappear, and updating the Instagram Direct messaging service to look more like Snapchat. Snapchat allows you to send a picture to multiple people, though any responses remain between you and the person you are messaging.

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