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This 'Underworld' Snapchat Ad Is a 360-Degree Vampire Lens
Snapchat started this craze but rivals like Facebook are quickly adapting, introducing augmented reality into their video offerings as well. Snapchat has sold lenses as part of ad campaigns before like one for Gatorade during last year's Super Bowl. The latest for Underworld is the first to incorporate a 360-degree view, transforming people's videos into a 3-D-like landscape straight out of the movie. The studio also is running a Snap to unlock campaign for the lens, which is another recent promotional tool from Snapchat.

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