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Starbucks Without Schultz As CEO: Sell, Hold Or Buy The Stock?
I am going to analyze if you should sell your Starbucks shares or rather buy more if the price drops. In 1988, Schultz could take over the retail part of Starbucks and the name for $3.8M and started to grow the company aggressively. He is going to be the executive chairman and will concentrate on Starbucks Reserve Roasteries, the newest Starbucks concept. Even though Howard Schultz has been one of the most legendary CEOs ever, his stepping aside will not hit Starbucks, I think.
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