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Monster premier series sponsorship energizes NASCAR
Enter Monster Energy, the energy drink company that is now the entitlement sponsor of NASCAR's premier series. That's a big win-win for NASCAR, which currently has a considerably older fan base. Go to a Monster Energy Supercross motocross event - the verve is palatable, the crowd noticeably youthful. As encouraging as Monster's multiyear pact with NASCAR is, not everything is as sweet as one of Monster's energy drinks.

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