Unbeknownst to him at first, there was a Santa recruiter at the convention looking for someone just like him. In its 24 years, the mall had never had a black Santa Claus. One woman told Jefferson she had been waiting 25 years to see a black Santa. Some companies aren't ready to hire a black Santa or a Hispanic Santa, he said. For some children, it is still a surprise to see a Santa who looks different from the rest, Jefferson said.