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Amazon's dive into groceries with Whole Foods buy explained in 5 points
We asked economist Roger Meiners to explain what Amazon gets out of it and why Whole Foods agreed to sell. Whole Foods will continue to sell food, but as an Amazon subsidiary, there is a chance to experiment with other facets of Amazon's retailing experience. In addition, Whole Foods has a strong brand and above-average income clientele willing to pay a premium for groceries - and perhaps much else.
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