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Advertisers Are Actually Teaming Up To Fight Sexism. For Real.
That influence can either be used to reinforce negative stereotypes or to set new standards of empowerment and equality. The company will change its ads that communicate old-fashioned stereotypes, says Keith Weed, Unilever's chief marketing and communications officer. There has been a lot of progress made in the industry on this issue but not enough, Weed says. Teaming up with a bunch of corporate behemoths to improve their advertising might seem frivolous by comparison.
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