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Hike beats WhatsApp to launching messenger app payments in India
The launch of Hike Pay not only shows an ambition to build a messaging platform, it also means Hike has beaten WhatsApp, the chat app that dominates India, to the punch. In an interview with TechCrunch, Hike CEO and founder Kavin Bharti Mittal described a product very much like WeChat's red envelopes. The average active user, he added, spends 24 minutes in the Hike app each day, and talks to six to ten friends there.

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