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Festival season sales: E-commerce is battling note ban, GST blues; Paytm Mall may just muddy the waters more
For Indian e-commerce firms, already struggling to shrug off the ill-effects of demonetisation and goods and services tax, this festival season is likely to be crucial. What has made the situation all the more tricky is the entrance of a new deep-pocketed player, Paytm Mall. All this at a time when fear of lower demand due to GST and demonetisation looms large. According to her, to overcome the pain, e-commerce players will have to resort to all kinds of strategies to remain in the game.
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