Arch rivals Amazon India and Flipkart are sparing no effort-and expense-in the latest fight for dominance in India's e-commerce market. Amazon India's Great Indian Festival will start a day later, and end on 24 September. This is an excellent way for both retention and acquisition , said Shoumyan Biswas, chief marketing officer, Flipkart. Along with its digital agency Webchutney, Flipkart has also executed an array of digital and on-ground activities.
Flipkart, Amazon - are commencing their big bang annual sales campaigns from Wednesday. Flipkart has scheduled its Big Billion Day Sale (BBD), from September 20-24. Kindle e-readers are on offer at Rs 5,000, and FireTV stick is being offered at Rs 500 with Rs 499 cashback for Prime members. This year, Flipkart's Big Billion Day (BBD) is focussing on improving affordability through its ongoing initiatives like 'buy now pay later' and 'assured buy back'.
The big boys are flush with capital to take on each other. Flipkart last month raised $2.5 billion from SoftBank and Paytm Mall received $200 million from Alibaba in March. Seattle-based Amazon has no shortage of ammunition, particularly after Jeff Bezos committed investments to the tune of $5 billion in India. Big discounts and cashbacks are on offer as each player looks to expand its business amid cut-throat competition.
With day 1 of its mega Big Billion Day (BBD) sale kicking off today, the e-commerce player has a stockpile of offers on fashion, home furnishing and large appliances lined up. With the aim of maintaining its monopoly in fashion, Flipkart will be adding more layers to its offerings by further trimming costs. This includes exchange offers on big screen TVs from Samsung, Sony and LG as well as no cost EMIs on a range of refrigerators and washing machines.
It's time to rejoice for Indian shoppers with online retailing giants Amazon India and Flipkart set to kick off their respective shopping festivals. The e-commerce majors are offering huge discounts on everything ranging from kitchen items to mobile phones to apparels in the next few days. Yes, Flipkart's Big Billion Days and Amazon's Great Indian Festival Sale 2017 is here. The Xiaomi Redmi 4A, and Xiaomi Mi A1 will also be made available for purchase via flash sale on September 21.
Flipkart 's Big Billion Days runs for five days from September 20th until September 24th. Amazon follows with its Great Indian Festival from 21st September to 24th September, however, Amazon Prime members get early access to the sale starting 12 noon on 20th September. You can save more by earning cashback on top of your Flipkart or Amazon purchases when you use cashback websites like CouponDunia.
Flipkart has rolled out a range of facilities for employees during its Big Billion Days sale that runs from September 20 to 24. Employees will get vehicles to be dropped off at home and security personnel will accompany all women staff traveling after 8 PM. There is a doctor on call and a 24X7 ambulance service to ensure everyone is safe through the five-day sale period. The whole of Flipkart literally rallies behind the event with a sense of commitment.
India's largest e-commerce company Flipkart is all set to spark a festive shopping frenzy with its much-touted five-day annual flagship sale event Big Billion Days slated for September 20-24. Handling the sheer immensity of business volumes Big Billion Days are like a religion at Flipkart. Flipkart also put mechanisms in place to gracefully throttle the traffic if it gets too much traffic beyond what it can handle successfully.
One of the most important data points for the Internet bulls was that smartphone sales were exploding. Flipkart's strategy of signing up exclusives had changed the smartphone market. Flipkart's main objective in the smartphone business is to expand the online market and grab share from offline stores. He fired some senior executives in Flipkart's smartphones and other businesses and brought back Jha and Karwa to the sales team.
This year for the first time, Flipkart has introduced a special scheme where consumers have the option to choose EMIs on debit cards. It's about to rain discounts as Flipkart's four-day long 'Big Billion Day' sale will start from midnight. The lucrative discounts and exclusive deals on fashion, clothes, shoes, gadgets and home appliances are expected to widen the firms' customers's base. Newly launched Honour 6X and Honour 8 Pro are also available at with special deals during the 4-day long sale bonanza.
Kalyan Krishnamurthy, chief executive officer, Flipkart, explains in an interview how the company won back market share in the smartphone business and talks about its current strategy. From the first day I came back, we took a call that we have to absolutely win this category. (Today) we tell them that we don't want to deal with you at a model level or just one product line level.
Fashion is one of the biggest categories which will drive more than 60 per cent of all sales during the Big Billion Days (BBD) sale at Flipkart, says an official from the e-commerce platform. The platform expects a 17-time jump in business in the fashion segment on the opening day of Big Billion Days (BBD) compared to non-sale days.
The financing comes with the fourth edition of Flipkart's flagship sales event, Big Billion Days, just around the corner. Traditionally, the e-tailer records its best sales volumes during this and subsequent sale events, which extend until Dhanteras and Diwali. Industry experts feel Flipkart opted for the credit top-up to equip itself for the festive sale season. It is important to hold a sale and be able to ship and deliver efficiently during the festive season.
Panasonic Eluga Ray 700 has been listed on Flipkart, ahead of the launch. Speaking of the specifications, Panasonic Eluga Ray 700 features a 5.5-inch Full HD display with a resolution of 1920 x 1080. The phone is backed by a 5000mAh battery, which should last a day or two depending upon your usage. Alongside the Eluga Ray 700, Panasonic is also planning to launch the Eluga Ray 500 in the market.
The financing round values the startup at $5.1 billion, up from $3.8 billion the last time. The Vision Fund is joined by Accel and other investors, Slack said Sunday. SoftBank's Vision Fund raised almost $100 billion this year and is blanketing the venture capital market and tech sector with the money. Last month, the Vision Fund was said to invest about $2.5 billion in Flipkart Group, the biggest Indian e-commerce operator.
Flipkart has announced that it will be hosting its annual 'Big Billion Days' sale from September 20 to September 24. Major companies including Lenovo, Samsung, Panasonic, Xiaomi and Infinix will be selling their smartphones at heavy discounts. Flipkart is offering a Rs 1000 discount on the Infinix Hot 4 Pro, which will go on sale for Rs 6,499. A number of smartphones, including HTC U 11, Apple iPhone and Lenovo K8 Plus are expected to get heavy discounts during the sale.
As the two e-platform giants, Flipkart and Amazon get ready for their Big Billion days and Great Indian Festival Sale from September 20, customers look up to the huge discounts the firms would have to offer. Amazon India also announced that its Great Indian Festival Sale starting September 21 and will continue till September 24. Amazon Prime members will get early access to the deals, starting at 12 noon from September 20.
According to reports, pre-bookings will start on September 22 in India and there will be a special launch-day cashback offer for consumers using Citibank cards. Also, leading developers all across the country are giving offers, especially on their ready-to-move-in flats that have received occupancy certificates. In all, the three are spending close to Rs 2,500 crore on festive sales this year, it is estimated. Flipkart would start offering personalisation to its customers, targeting them with specific products and solutions, as it looks to treble sales.